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For majority of our research and development work, we rely on three major frameworks to inform our process & output. Using the right framework is critical to achieving the result we seek when conducting research studies. The theoretical basis behind  the frameworks are key in enabling us to construct clear & multiple hypotheses for each research project. Applying the appropiate framework also allows us to measure the right variables and break down the resulting data to ensure a smooth and fruitful completion of each research cycle.

Theoretical Frameworks

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